Arlington, Texas - Six Flags Entertainment Corporation’s signature Halloween celebration, Fright Fest®, is returning after a year hiatus spurned by the ongoing pandemic.
Fright-Fest, an almost two-month long event, is known for its immersive, nighttime experiences, including miles of “haunted” mazes, Halloween-themed shows, and live band performances, scareactors prowling the midways, and monster-themed rides.
This year, Six Flags is collaborating with Coca-Cola®, and Fanta® to deliver new, innovative augmented reality (AR) experiences to park guests. These web-based AR experiences will be available at select Six Flags locations, either by scanning onsite QR codes or a Six Flags drink bottle.
Each of the four featured experiences will reveal a hidden “scare” within the Fright Fest-inspired AR scenes that allow users to create sharable content. Guests can even visit the Fanta® photobooth experience inside the parks, which puts users into the middle of a zombie attack.
Fright-Fest will run from September 11 to October 31 at the Six Flags Over Texas location in Arlington.
Other Six Flags location Fright Fest dates include:
Six Flags Fiesta Texas – September 10–October 31
Six Flags Great Adventure – September 10–October 31
Six Flags Magic Mountain – September 11–October 31
Six Flags Great America – September 18–October 31
Six Flags Over Georgia – September 18–October 31
Six Flags Darien Lake – September 24–October 30 (Fridays and Saturdays only)
Six Flags St. Louis – September 24–October 31
Six Flags America – September 25–October 31
Six Flags New England – September 24–October 31
Six Flags Discovery Kingdom – September 25–October 31
Frontier City – October 2–October 31
The Great Escape – October 2–October 31
La Ronde – October 2–October 31
Six Flags Entertainment Corporation, the world’s largest regional theme park company, and largest operator of waterparks in North America, celebrated its 60-year anniversary earlier this month on August 1.