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Privacy Policy

This website, located at (the “Site”), is owned and operated by Arlington Urban Media & Entertainment LLC (“AUME,” “we,” “us”). Your privacy is important to AUME. This Privacy Policy (the “Privacy Policy”) should be read in conjunction with our Terms of Use, which can be found at (“Terms of Use”).

The Privacy Policy outlines the types of Personal Information (as defined below) that we gather while you are visiting the Site, as well as ways in which we process and disseminate such Personal Information. IF YOU DO NOT WISH FOR YOUR PERSONAL INFORMATION TO BE USED IN THE WAYS DESCRIBED WITHIN THIS PRIVACY POLICY THEN YOU MUST NOT ACCESS OR USE THE SITE.

The data controller of your Personal Information is Arlington Urban Media & Entertainment, a company, registered in the State of Texas, United States, under company number 851397487, whose principal office address is at:


4401 Little Rd Ste 550-278

Arlington, TX 76016-5624 


This Privacy Policy does not pertain to information collected on any other site owned by AUME, its subsidiaries or other businesses, nor does it extend to the privacy practices (or lack thereof) of third parties. AUME cannot and does not assume responsibility for the policies, practices and actions of such third parties.

Those who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. By using this Site, visitors from outside of the United States of America acknowledge this Site is subject to the laws and regulations of the United States of America, and waive any claims that may arise under their own national laws.

AUME reserves the right to change, modify, add, or remove provisions of this Privacy Policy. You will be notified of any changes to this Privacy Policy, when we post an updated version of this Privacy Policy on this Site. We encourage you to check back from time to time to ensure continuing familiarity with the most current version of our Privacy Policy. You can determine whether the Privacy Policy has been revised since your previous visit to the Site by referring to the “Last Updated” legend at the top of this page. Please read this Privacy Policy carefully.

The Information We Collect About You


Information you give us. This is information about you that you give us by:


  • registering for mailing list via the Site;

  • following the ‘Contact Us’ link made available on the Site;

  • entering into transactions with us;

  • providing us with feedback about the Site or our services; or

  • corresponding with us by phone, e-mail or otherwise.


This may include Personal Information that you provide to us, such as your name, email address, postal address, telephone number, gender and any payment details that you may provide us with.


Information we collect about you. Each time you use the Site, we may automatically collect the following information, which may be considered to be Personal Information when combined with other information about you:


  • IP Protocol Addresses and Web Logs. This Site’s web servers automatically collect the Internet Protocol (IP) addresses and log files of visitors. Your IP address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. This information is collected in an aggregate form only. We use your IP address, and the IP addresses of all users, for purposes such as calculating Site usage levels, helping diagnose problems with the Site’s servers, and administering the Site. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites.

  • Cookies. We may use a technology called a “cookie” to collect information about how you use the Site. When you visit the Site, a cookie will be placed on your computer and when you visit the Site again, the cookie will help the Site recognize your computer’s browser as a previous visitor and that information along with information about other visitors to the Site collected using cookies help provide us with an understanding of how visitors to the Site use the Site (e.g., which pages of the site are most visited and whether a particular user tends to go to certain sections of the Site more than others). We utilize two types of cookies – “session” and “persistent”. A persistent cookie continues to collect information about your visits and behavior on the Site each time you visit the Site. A session cookie expires when you close your browser and does not retain any information about you after it expires. If you do not want information collected through the use of cookies, you should be able to modify your browser preference to provide you with choices relating to cookies. For example, if you use a standard browser, you should have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies, you may be unable to use certain Site services (e.g., those services that require you to log on to the Site in order to participate). For more information on modifying your browser preference, please refer to the documentation accompanying your browser. You can also visit or for comprehensive information on how to manage cookies.

  • Pixel Tags. We and our service providers may also use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in connection with some Site pages and HTML-formatted email messages to, among other things, compile aggregate statistics about Site usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1×1), that is ordinarily not visible to Site visitors and may be associated with cookies on the visitors’ hard drives. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when an email has been opened.


How Information We Collect Is Used

We may use Personal Information held about you in the following ways:


Information you give to us. We will use this information to:


  • run online surveys/sweepstakes and contests. From time to time, we conduct online surveys and offer online sweepstakes or contests on the Site (each, a “Promotion”), and we may collect your Personal Information in connection with the same. We may use your Personal to contact you regarding your Promotion entry, or to contact you if you win a Promotion (if applicable). You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about AUME’s use of your Personal Information. To the extent such rules conflict with this Privacy Policy, such rules will govern that particular Promotion;

  • facilitate transactions between you and us. Please note that, at times, forms on the Site may be pre-populated with your Personal Information in order to facilitate a transaction between you and AUME or an affiliated entity of AUME for purposes of conducting the desired transaction;

  • fulfill your requests. AUME may use your Personal Information to fulfill the purpose for which such Personal Information was provided (e.g., to confirm your registration or fulfill your purchase);

  • conduct administrative matters. AUME reserves the right to contact you in the event of a change in the Site’s Terms of Use and/or this Privacy Policy, or to notify you of other administrative matters in connection with the Site (e.g., contacting you to facilitate, complete or confirm a transaction). However, you may opt-out of receiving these communications by selecting the “opt-out” or “unsubscribe” option embedded in email communications from us.

  • serve internal business purposes. We may also use your Personal Information for our internal business purposes, such as to target advertising (where you have opted in to receive such advertising), for data analysis, for audits and for other internal purposes.

  • deliver shopping/commercial services. This Site may offer a link to the site of on one of our e-commerce partners, from whom you may purchase merchandise and/or tickets Any such e-commerce partners will be collecting and using the Personal Information you provide in accordance with the applicable privacy policy on that site. For more information regarding your transactions with our e-commerce partners, please refer to the specific terms of use and privacy policy available on those partners’ sites.

  • process payments on your behalf. To the extent AUME is the entity offering the purchase services, when you make a purchase through the Site, we or our third party payment processor may collect your credit card number or other payment account number (for example, your PayPal account number), billing address and other information related to such purchase (collectively, “Payment Information”) from you. We will use the Payment Information that you provide to bill you for your purchase and to fulfill your purchase. By providing your Payment Information, you are authorizing us to give that information to third parties as necessary to confirm and fulfill your order (for example, to process your credit card or payment account number and to send you products you have ordered).

  • allow you to forward certain items posted on Site or links to Site features by email or Instant Messenger to other parties who you believe may be interested. If you wish to use this feature, you may provide us with such other party’s email address or Instant Messenger screen name so that we can facilitate your sending of such message to such other party. To do so, any Personal Information you provide in connection with sending such other party the message, such as your name and your email address or Instant Messenger screen name, will, of course, be disclosed to such other party. While, due to technical restrictions, the recipient’s email address or Instant Messenger screen names may be retained in our log files, we do not knowingly share it with third parties and we do not use this Personal Information for any purpose except to send this message (unless the recipient has already consented to such use of his/her Personal Information).

  • process your newsletter and magazine subscriptions. When you complete the ticket purchase for our shows, you will be automatically enrolled in our newsletter. In addition, for some shows you may receive a complimentary subscription to a trade magazine. For this purpose, we will provide your name and mailing address to the magazine subscription fulfillment company. You may choose to simultaneously opt out of both subscriptions during the checkout process.

  • send you information about AUME and its services as well as promotional material on behalf of some of our partners, if you have expressly opted in to receiving such information. If at any time you change your mind and prefer to no longer receive such marketing communications from us, please see the “Opt-In Policy” section below.

It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes during your relationship with us.


Information we collect about you. We will use this information:

  • to measure the number of visits, average time spent on the Site and pages viewed as well as to diagnose problems with our servers and to administer the Site;

  • to analyze and improve the features and functionality of this Site;

  • on an aggregate basis to sell and deliver advertising, promotions and content that we believe will be of interest to you;

  • to better tailor your website experience to your interests, and to show you content in which you may be interested and to display the content according to your preferences;

  • to enhance your experience on other AUME websites, if you opt in to allow us to do so. To the extent we do so, we make sure that your Personal Information receives the same level of protection throughout the AUME business family. Please note that such sharing may involve the collection use, storage, or disclosure of Personal Information outside of your jurisdiction.

In addition, we reserve the right to share such Non-Personal Information, which does not personally identify you, with third parties, for any purpose. For example, we may share information with advertisers or other third parties that are not part of the AUME family on an aggregate or other basis that does not disclose any of your Personal Information.

In some instances, we may combine the Personal Information you give to us, with the information we collect about you (such as embedding email addresses in cookies), in which case all such information will be treated as Personal Information and will not be shared with third parties, except as described in this Privacy Policy.

  • How Personal Information We Collect Is Disclosed

  • Affiliate Communications. If you choose to opt-in to affiliate communications, we may share your Personal Information with our affiliates, including AUME owned, operated or managed venues where AUME produced events occur and promoters or sponsors of AUME events, so that our affiliates may send you announcements and notifications of events, products or services that might be of interest to you. For further information, please see the “Opt-In Policy” section below.

  • Third Party Communications. If you choose to opt-in to third party communications, we may also share your Personal Information with third parties to allow such third parties to send promotional communications to you. For further information, please see the “Opt-In Policy” section below.

  • AUME Service Providers. We work with third parties who provide services including but not limited to data analysis, order fulfillment, credit card processing and other services of an administrative nature. If you use our services, we reserve the right to share your Personal Information with such third parties for the purpose of enabling these third parties to provide such services. We take reasonable steps to ensure these third parties treat Personal Information in a manner comparable to how we do so.

  • Online Surveys/Sweepstakes and Contests. If we administer a promotion or marketing event on the Site in conjunction with a third party (a “Promotion”), you grant us the right to share Personal Information collected in connection with such Promotion with the third party partner if you decide to participate in such Promotion or otherwise in accordance with the rules applicable to such Promotion, which will be made available to you. You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about a sponsor’s or other third party’s use of your Personal Information. To the extent such rules conflict with this Privacy Policy, such rules will govern that particular Promotion.

  • Compliance With Applicable Law. AUME may also access and disclose Personal Information as needed to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of AUME, Site visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms of Use or other published guidelines.

  • Assignment. We reserve the right to transfer any and all information that we collect from users of the Site to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of AUME’s business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings). If we do so, we will notify you by the same means we will as when there is a material change in our Privacy Policy (as described above).

  • Collection of Information By Third Parties

  • Co-Branded Pages. We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). These might include, for example, pages that share our name and that of another entity. You should look for a specific privacy policy on any such co-branded page. Any Personal Information that you provide when signing up at any co-branded page may be collected by, or shared with, our third-party partner. We have no control over, and are not responsible for, our partners’ use of your Personal Information. You should check our posted partners’ websites for information regarding their privacy policies.

  • Transactions With E-Commerce Partners, Vendors and Advertisers. When you provide Personal Information to one of our Site’s e-commerce partners, vendors or advertisers, this transaction will occur in connection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the Personal Information you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. AUME is not responsible for such parties’ privacy policies and we encourage you to familiarize yourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact the operator of such site for more information.

Please be aware that at times, at the request of or on behalf of our e-commerce partners, vendors or advertisers, AUME may “pre-populate” forms with your Personal Information for your review, and, if you so choose, for submission to such e-commerce partners, vendors or advertisers. Accordingly, we encourage you to review each pre-populated form carefully before agreeing to submit your Personal Information to determine who is seeking to collect your information, and to familiarize yourself with the applicable privacy policy governing use of any Personal Information collected about you.

  • Job Postings. If you choose to respond to a job posting on the Site, you may be directed to a third-party site (for example, a third-party site specializing in job postings, such as Any Personal Information you provide will be collected by such third party. We have no control over, and are not responsible or liable for, such third party’s use of your Personal Information. Please consult such third party’s privacy policy for information regarding their privacy practices.



The third party collecting your Personal Information will share such Personal Information with AUME so that AUME can review your information and, if applicable, respond to your query or job application. Please note that AUME has no obligation to respond to all queries or job applications submitted. Any Personal Information that AUME receives from such third party will be treated in accordance with this Privacy Policy.

  • Third Party Advertising. The ads appearing on this Site are delivered to you by our Web advertising partner. Non-Personal Information about your visits to this Site, such as number of times you have viewed an ad, is used to serve ads to you. In the course of serving advertisements to this Site, our third-party advertiser may place or recognize a unique cookie on your browser.

  • Third Party Links. The Site may contain links to third-party Internet websites, which are not owned or operated by AUME. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by AUME. If you provide any Personal Information through any such third-party website, your transaction will occur on such third party’s website (not the Site) and the Personal Information you provide will be collected by, and controlled by the privacy policy of, that third party. We are not responsible for the privacy practices or the content of such third-party websites, including such websites’ use of any Personal Information that you provide to them. We strongly encourage you to become familiar with the privacy practices of those site




  • Opt-In Policy

  • AUME Communications. When you supply AUME with Personal Information, from time-to-time, in AUME ‘s discretion, you may be asked to indicate whether you are interested in receiving information from us about special offers in connection with the Site, AUME and/or our advertisers and partners. If you do choose to opt-in to receive such communications, we may, from time to time, send you marketing communications. If at any time you change your mind and no longer wish to receive marketing communications from us, you may opt-out of such marketing communications by either:

  • using the link provided in our newsletters or commercial email messages to opt-out of receiving further marketing communications from us; or

  • changing your contact preference to “Do Not Contact Me” at any time by using the “Ask a Question” tab on our Help Page.

If you decide to contact us to change your contact preference, AUME will implement this change promptly. Please be aware that your requested change will not be effective until AUME implements such change and such requests will be implemented only in connection with your Site profile, and will not impact any preferences you may have made to any other site controlled, owned or operated by AUME or its affiliates.

  • Affiliate and Third Party Communications. From time-to-time in AUME ‘s discretion, you may be provided with the opportunity to opt-in to receive offers directly from AUME, our affiliates and/or from third parties. If you do choose to accept any such offer(s), any Personal Information provided to AUME for such purposes may be shared with our affiliates and such third-party partner(s), to allow our affiliates and/or such third parties to provide you with such offers. If you change your mind and would prefer that we no longer share your Personal Information with our affiliates and/or with third parties for their marketing purposes, you may opt-out of such future sharing at any time by using the “Ask a Question” tab on our Help Page, and specifying which choice you are opting out from.

  • Allowing AUME to share Personal Information with affiliates for their marketing purposes and/or Allowing AUME to share Personal Information with third-party companies for their marketing purposes. Please note that if you opt-out as described above, (i) we will not be able to remove your Personal Information from the databases of affiliates or third parties with which we have already shared your Personal Information (i.e., to which we have already provided your Personal Information as of the date that we implement your opt-out request), therefore you must contact such affiliates or third parties directly in order to opt-out of further marketing communications made directly from them or utilize the opt-out mechanisms set forth in their respective privacy policies or marketing messages; and (ii) you may still be presented with new offers from AUME and/or its affiliates or third parties while you are within the Site, including offers from those third parties which you have opted-out of receiving direct offers; but in connection with each new offer within the Site you will have the right not to accept such offers. In the event you receive an offer from a third party through our Site, but choose not to accept it, your Personal Information will not be shared.

  • Use of This Site by Children. The Site is not directed to individuals under the age of thirteen (13), and we request that such individuals do not provide Personal Information through the Site. If a parent or guardian becomes aware that his or her child has provided us with Personal information without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at If AUME determines that it has collected personal information of children under the age of 13, AUME will immediately delete such information and any accounts believed to be held by children under 13. Please see our Terms of Use for additional information regarding the use of this Site by minors.

  • Accessing, Updating or Deleting Information Collected About You. This Site also gives you the opportunity to modify or remove Personal Information that you have provided to us by way of this Site. You may do so by modifying your password-protected registered user information on the Site. To the extent that such information is stored in our databases, we will respond to your changes as soon as reasonably possible, although please understand that although this information, once deleted, is not available on the Site, that information may remain stored indefinitely in our backup and archival records. To the extent that such information is not stored in our databases, we cannot always ensure that these corrections or deletions will reach such other databases in a timely manner.

  • Where We Store Your Personal Information  

To make the Site available to you or to provide any services to you via the Site, we may share your Personal Information within the AUME group of companies.

  • Security of Your Personal Information. AUME employs reasonable security measures consistent with standard industry practice, for Personal Information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to use it. They will only process your Personal Information on our instructions and they are subject to a duty of confidentiality. While AUME takes all appropriate steps to safeguard Personal Information under our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, we cannot guarantee that Personal Information supplied by users will not be accessed on our servers, or intercepted while being transmitted to us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers. If you have reason to believe that there has been any breach of the security of the Site, please contact us at



In the event of a Personal Information breach, we will notify you and any applicable regulator where we are legally required to do so.

  • Contacting AUME Regarding this Site. If you have any questions concerning this Policy, you may send them by email to us at Please note that email communications will not necessarily be secure; accordingly, you should not include credit card information or other sensitive information in your email correspondence with us. You must send any official correspondence via postal mail to:

Arlington Urban Media & Entertainment LLC

4401 Little Rd Ste 550-278

Arlington, TX 76016-5624 

Attn: Website Privacy


  • Access to Your Personal Information. We appreciate your assistance in keeping your Personal Information up to date and accurate. You are entitled to access, verify, amend and/or correct your Personal Information collected by AUME. You are encouraged to contact us at, or the above postal address to verify, correct or update your Personal Information. If you have a concern regarding the collection, use or disclosure of your Personal Information by AUME , please contact us. Your concern will be investigated and you will be notified as soon as possible of the outcome of the investigation and any action required as a result.

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